If you have a website (or are ready to create one), tell me if any of this sounds familiar…

• “I TRIED, BUT…”  You’ve tried to write your own website copy (AKA words)… but realized it’s way harder than you’d thought.
• “I COULD, BUT…”  You could write your own copy, but you just don’t have the time to make it as compelling as possible.
• “I THOUGHT, BUT…”  You thought your copy was okay, but your website still isn’t bringing in the sales you’ve hoped for.

Here’s the thing: 👉 Your website should be selling your products or services on autopilot.

How? With custom, conversion-focused copywriting.

It’s the #1 way to convince your customers or clients to buy from you — and it’s also one of the hardest tasks for most business owners to do.

That’s why I created The Brand + Website Copy Bundle.

I want to take that daunting task off your plate and equip you with the tools you need to share your message with the world. (Or at least your website visitors.)

What’s Included in The Brand + Website Copy Bundle?

This brand-new package includes EVERYTHING you need to nail your messaging and build your business online:

1. Custom Website Copy 

• Up to 5 pages of conversion-focused website copy
• SEO keywords, titles, + meta descriptions
• Website wireframe + design input
• 2 rounds of revisions

2. Brand Messaging Guide 

• Comprehensive, 20-page brand messaging guide
• Brand purpose, vision, + values
• Brand essence, dictionary, + guidelines
• Canva + PDF formats

3. Website Success Kit 

• Custom project walk-through video
• Pre-launch website checklist
• Post-launch SEO checklist
• “What’s Next?” marketing guide

4. Personal Customer Support 

• Complimentary 30-minute consultation call
• Client questionnaire + market research
• 1-hour strategy kickoff call
• Loom videos + live reviews as needed

Basically, I took all the deliverables you might get from other copywriters, put my own spin on them, and packaged them together… for a fraction of the price you’d get elsewhere. 

Am I crazy? 😅

…Nope, I’m just really passionate about helping businesses put forth their very best websites (and words).

And, with my extensive background in creative writing, digital marketing, and web design, I truly believe I’m the best person for the job.

I think it’s actually my superpower.

So, what’s YOUR superpower? What makes your business the best? Why should people buy from you and not someone else? 

That’s exactly what I’ll help you uncover — and share with the masses.

How Conversion Copywriting Can Boost Your Creative Business Sales

Why Do I Need Custom Website Copy?

You may be wondering WHY custom web copy is such a big deal. I get it — as scrappy entrepreneurs who need to pick and choose what we invest into our businesses, we can’t just book every offer that’s emailed our way. 

You need to know your investment will pay off.

And — this may surprise you — but I don’t think every business needs to invest in custom copywriting, at least right now. 

The Brand + Website Copy Bundle may NOT be for you if:

• You don’t want your website to sell your stuff.
• You have no time or money to invest in marketing.
• You don’t see the value in brand or web copy.

Need a little convincing on that last point? Here are a few reasons why your website copy DOES matter:

• Most website visitors read only 20% of the content on a page. That means that 20% needs to work HARD — and the other 80% needs to be strategically skimmable.
• While eight out of 10 people will only read your headlines, you still need to supplement with engaging content: a longer landing page could increase your sales by 52%.
• Website copywriting errors are noticed by 74% of your audience, damage your brand image, and increase your bounce rate by 85%. So unless you’re an Advanced Grammarian* like me, you’ll probably want a good proofreader (at least) before you publish that page.

*An actual title I was given by a professor in college. I even have a T-shirt to prove it.

And before you think, “I’m a decent writer. Can’t I just DIY my web copy?” — know that hiring a professional website copywriter can not only save you time, but also increase your sales.

Because website copywriting involves way more than writing — it takes market research, marketing principles, an eye for design, and a mind for sales, strategy, and emotion-based messaging. 

If you want to convert customers online, you need an expert trained in those tactics.

Why Do I Need a Brand Messaging Guide?

One of the deliverables included in The Brand + Website Copy Bundle is a brand messaging guide.

Wondering exactly what a brand messaging guide is (and why it’s so important)?

A brand messaging guide clearly conveys the why behind your business — and how to talk about it.

I’ve created several of these guides for my website clients, and each one has said it was so helpful in clarifying not only their specific brand messaging, but also their business goals in general.

Why Your Business Needs a Brand Style Guide (+ How to Get One)

When you book The Brand + Website Copy Bundle, you’ll receive a comprehensive, personalized guide that includes:

• Your brand purpose, vision, and values (to help you define your business “why”)
• Your brand essence, dictionary, and guidelines (to help you with future marketing and copywriting needs)
• Canva + PDF formats (so you can edit the guide later if you’d like)

Because guess what: your business already has a voice.

My job is to listen to what that voice sounds like, refine it to make it sound even better to your audience, and document it so you (and your team) can continue to use it to convert clients or customers for many years to come.

How Do I Get Started with The Brand + Website Copy Bundle?

Learn more about The Brand + Website Copy Bundle here.

If you know you’re ready to get started, head straight to the application page here!