welcome to my blog!


welcome to my blog!

Sarah Klongerbo working on marketing copy with her dog Pali on a bed

Empathy is the #1 skill a copywriter (or human) can master. Here’s why — and 8 ways to write empathetic marketing copy.

Troy and Sarah Klongerbo looking at website copywriting rates online

Here’s how much some of the best creative copywriters in the industry charge for website copy — and why. (I’ll even share my prices, too.)

Sarah Klongerbo typing microcopy on a laptop

Tiny words, huge results. See how microcopy can improve your user experience, conversion rate, and brand recall. (Examples included!)

Sarah Klongerbo writing on her laptop about brand voice and point of view (POV)

Want to attract the right clients? Use the right point of view. Here’s how to choose the best POV for your brand voice.

Sarah Klongerbo flipping a page, representing readable marketing content

Want to make sure your marketing content actually gets read? Try this quick tip. (It literally couldn’t be easier!)

Sarah Klongerbo writing a blog post about storytelling in marketing

Telling stories in your marketing copy grabs attention, creates connection, and drives revenue to your business. Here’s how.

Sarah Klongerbo laughing at her computer about bad grammar costing you business

Did you know grammar and writing mistakes can actually cost you business? Here’s why — and how to prevent them in the first place!

Sarah Klongerbo holding a book about editing tips for marketers

Stop! Before you publish that copy, make sure you’ve followed these six easy editing tips that every marketer should know.

Sarah Klongerbo, creator of The Brand + Website Copy Bundle

Looking for custom web copy? Book my new service for creative businesses, The Brand + Website Copy Bundle, for all-in-one, done-for-you copy!

Sarah Klongerbo, writing website home page copy on her laptop

Not in love with your website’s Home page? Learn exactly how to structure, write, and edit your Home page copy for maximum conversion!