Find yourself making frequent mistakes in your copywriting?
Many business owners do. Whether you consider yourself a great writer or a writing dunce, none of us is immune to occasional typos, errors, and poor grammar.
Fortunately, there are several easy ways to prevent these copywriting mistakes!
Here are six editing tips to practice any time you’re writing marketing copy for your business.
Create mode ≠ edit mode!
When you’re writing a first draft, turn off your editing brain. Allow yourself to freely write whatever ideas come to mind.
Not only will you write faster, you’ll also likely come up with more creative copy than you would if you were constantly pressing “delete.”
Once you’ve written your first draft, take a break from it. I’m not talking about a quick trip to the bathroom, either — preferably, you’ll sleep on it, and return to the draft at least a day later.
That way, you won’t have the phrases you’ve written still ringing in your ears. You’ll be more objective as you read your words with fresh(er) eyes.
Another way to see your words in a new light is to change the way you experience them.
Here are my two favorite ways to put my copy in a different context:
Never publish an important piece of copy without enlisting an editor.
Hiring a professional copywriter would be awesome, especially for website copy or other significant marketing materials — but it’s not always necessary.
A trusted colleague, a smart friend, or even your spouse can help you identify sneaky errors or better ways of phrasing. I frequently send previews of my marketing emails to my husband, who sometimes catches an unintended nuance (“did you mean this to come across this way?”).
Unless you really struggle with grammar, there’s probably no need to have someone review every single social media caption you write… but that certainly couldn’t hurt.
Online tools can help you check your spelling and grammar, but they aren’t always accurate. A real, human editor can catch errors machines can’t.
As someone who already constantly self-edits while writing, I personally find grammar-checking tools distracting. And as a copywriter who values creativity, I’m skeptical of artificial intelligence (AI) writing tools. I would not recommend using them to generate much, if any, of your marketing copy.
However, online writing tools can be helpful for many business owners. Here are a few you might want to try:
Don’t assume that everything you’ve published is (still) accurate. You might have made a mistake, or something has changed since you first posted it.
Review your website copy, blog posts, and other evergreen marketing content for errors at least once a year. While you’re at it, check for any broken links.
Fix typos and outdated info as soon as you can, but there’s no need to acknowledge your errors unless they’re truly egregious (such as sending an email with the wrong discount code).
Simply learn from your mistakes, and move on!
The best way to prevent copy mistakes is to improve your copy skills in the first place.
While I don’t expect you to run to Barnes & Noble to stock up on grammar books, they can help you improve your copywriting immensely if you give them a chance.
Here are a few favorite writing reference books:
I’m sure there are many great online courses you could take to improve your writing and grammar, too. Go ahead and research those if that’s your thing.
If you ask me? The easiest way to become a better writer is to sign up for my copywriting newsletter, The Weekly Wink. 😉 Every Wednesday, I send a simple, sassy tip to improve your grammar and writing skills. Sign up here!
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