Thinking about hiring a creative copywriter to craft the words for your website?

You should. While design is what catches someone’s eye, copy is what captures their heart and convinces them to buy.

But how much can you expect to pay a professional website copywriter?

Here’s how much website copy typically costs — and why.

I Googled the Prices of Top Website Copywriters, So You Don’t Have To

When I just Googled “how much does website copywriting cost,” the first (non-sponsored) result read, “The average cost for website copywriting services is $25 to $25,000 per page.”

Helpful. 🙄

Of course, the cost of web copy will vary depending on many factors, such as:

• The amount of research required
• The length of copy written
• The skill of the copywriter hired

…But “$25 to $25,000” is not a realistic range for most business owners.

You need a more concrete number in mind when you start researching website copywriters.

I’m going to assume that if you’re reading this post, you’re probably an entrepreneur who cares deeply about your business (and therefore your website) — BUT you probably don’t have a bottomless bank account.

I’m also going to assume you’d prefer working directly with a personable, professional copywriter, rather than a corporate agency or a random freelancer from Fiverr.

So — here are the prices of some of the best creative website copywriters in 2023, according to their own websites at the time of this writing.

Here’s How Much Other Creative Website Copywriters Are Charging

• Ashlyn Writes: Starting at $9,750+ (4+ web pages)
• Copy Uncorked: Starting at $8,000+ (5+ web pages)
• Jess Jordana: Starting at $6,000+ (up to 5 web pages)
• Between the Lines: Starting at $6,900+ (up to 8 pages)
• The Literary Co: $7,000 (up to 5 pages)
• Big Picture Branding: $6,600 (number of pages not specified)
• Salted Pages: $5,900 (up to 5 web pages)
• GG Copywriting: $6,000 (up to 4 pages)
• Kayla Hollatz: Average of $6 – 7,500 (number of pages not specified)
• Kelsey O’Halloran: Starting at $9,500+ (up to 5 pages)
• Rekindle Communications: $5,500 (up to 5 pages)
• Megan Taylor: Starting at $5,000+ (number of pages not specified)
• Jenny Roth: $6,450 (up to 4 pages)
• Erika Fitzgerald: Starting at $6,750+ (up to 5 pages)
• Carter House Copy: Average of $6,000 (number of pages not specified)
• Christy Copywriting: Starting at $6,500+ (number of pages not specified)

So, How Much Should You Expect to Pay for Website Copy?

If you’re doing the math, you’ll see that most of these creative copywriters charge well over $1,000 per web page.

Now, these are some of the best website copywriters in the biz, so those prices are on the higher end of the spectrum. Several of these packages also include additional deliverables, such as a brand messaging guide or SEO checklist.

That’s why I like to say (and my girl Ashlyn Carter agrees) that the industry-standard cost of website copy is about $1,000 per page.

Sound like a lot? It is…

Until you consider the fact that — depending on the cost of your own services — you could recoup that investment in just one booking.

Because website copy, when written well, is what actually converts customers online.

It can even be what attracts people to your business if it’s crafted with search engine optimization (SEO) in mind.

When you put it that way, you can’t afford not to afford good web copy.

Let’s Cut to the Chase: Here’s What I Charge for Website Copy

It wouldn’t be very fair of me to display all my competitors’ friends’ copywriting prices and not reveal my own.

I won’t hide it: my Brand + Website Copy Bundle currently* costs $3,800.

Here’s what that comprehensive copywriting package includes:

• CUSTOM WEBSITE COPY
  • Up to 5 pages of conversion-focused website copy
  • SEO keywords, titles, + meta descriptions
  • Website wireframe + design input
  • 2 rounds of revisions
• BRAND MESSAGING GUIDE
  • Comprehensive, 12-page brand messaging guide
  • Brand purpose, vision, + values
  • Brand essence, dictionary, + guidelines
  • Canva + PDF formats
• WEBSITE SUCCESS KIT
  • Custom project walk-through video
  • Pre-launch website checklist
  • Post-launch SEO checklist
  • “What’s Next?” marketing guide
• PERSONAL CUSTOMER SUPPORT
  • Complimentary 30-minute consultation call
  • Client questionnaire + market research
  • 1-hour strategy kickoff call
  • Loom videos + live reviews as needed

*Note that I said “currently.” I’m well aware that my prices are lower than many other copywriters’ prices in 2023. In full transparency, that’s because my Brand + Website Copy Bundle is still fairly new, and I would rather fill my schedule than charge what I believe I’m truly worth right now.

I predict that my prices will increase in mid-2023 as demand for my copywriting services builds. (So if you’re interested in getting locked in at this low price, I’d encourage you to apply for a spot now!)

I do offer other services as well, including complete website builds (copy, design, and development) as well as more economical web-copy-only packages. Feel free to contact me if you’ve got a specific project in mind.

Still on the Fence About Hiring a Website Copywriter?

I get it — those price tags might be a bit jarring if you weren’t previously aware of how much website copywriting can actually cost.

Maybe you still need to be convinced about the importance of web copy in general.

Here’s what conversion-driven web copywriting can do for your business:

• It attracts people to your website when optimized for search results.
• It connects with your ideal audience by speaking directly to their specific desires and pain points.
• It converts leads to customers by using proven psychology to position YOU as the solution to their problems.
• It boosts your brand image by infusing your unique personality and value into your messaging.
• It gives you confidence by showing customers you are personable, professional, and polished.

If you’re curious about the results my own copywriting clients have seen, check out my portfolio. They’ll tell you themselves!

And if you want to hear more from the horse’s mouth (did I just compare myself to a horse?) — book a discovery call with me, and we can chat through your options.

I’d love to discuss what custom website copywriting could do for your business!