Thinking about hiring a creative copywriter to craft the words for your website?
You should. While design is what catches someone’s eye, copy is what captures their heart and convinces them to buy.
But how much can you expect to pay a professional website copywriter?
Here’s how much website copy typically costs — and why.
When I just Googled “how much does website copywriting cost,” the first (non-sponsored) result read, “The average cost for website copywriting services is $25 to $25,000 per page.”
Of course, the cost of web copy will vary depending on many factors, such as:
…But “$25 to $25,000” is not a realistic range for most business owners.
You need a more concrete number in mind when you start researching website copywriters.
I’m going to assume that if you’re reading this post, you’re probably an entrepreneur who cares deeply about your business (and therefore your website) — BUT you probably don’t have a bottomless bank account.
I’m also going to assume you’d prefer working directly with a personable, professional copywriter, rather than a corporate agency or a random freelancer from Fiverr.
So — here are the prices of some of the best creative website copywriters in 2024, according to their own websites at the time of this writing.
If you’re doing the math, you’ll see that most of these creative copywriters charge well over $1,000 per web page.
Now, these are some of the best website copywriters in the biz, so those prices are on the higher end of the spectrum. Several of these packages also include additional deliverables, such as a brand messaging guide or SEO checklist.
That’s why I like to say (and my girl Ashlyn Carter agrees) that the industry-standard cost of website copy is about $1,000 per page.
Sound like a lot? It is…
Until you consider the fact that — depending on the cost of your own services — you could recoup that investment in just one booking.
Because website copy, when written well, is what actually converts customers online.
It can even be what attracts people to your business if it’s crafted with search engine optimization (SEO) in mind.
When you put it that way, you can’t afford not to afford good web copy.
It wouldn’t be very fair of me to display all my
competitors’ friends’ copywriting prices and not reveal my own.
I won’t hide it: my Brand + Website Copy Bundle currently* costs around $3,800.
Here’s what this comprehensive copywriting package includes:
*Note that I said “currently.” I’m well aware that my prices are lower than many other copywriters’ prices in 2024. I predict that my prices will increase in mid-2024 as demand for Quotable Copy’s copywriting services continues to build. (So if you’re interested in getting locked in at this low price, I’d encourage you to apply for a spot now!)
I get it — those price tags might be a bit jarring if you weren’t previously aware of how much website copywriting can actually cost.
Maybe you still need to be convinced about the importance of web copy in general.
Here’s what conversion-driven web copywriting can do for your business:
If you’re curious about the results my own copywriting clients have seen, check out my portfolio. They’ll tell you themselves!
And if you want to hear more from the horse’s mouth (did I just compare myself to a horse?) — book a discovery call with me, and we can chat through your options.
I’d love to discuss what custom website copywriting could do for your business!