Sarah and Troy Klongerbo in Newport, RI

October 2021: Highs, Lows, and Tip / Trick / Tool of the Month

Sarah Klongerbo October 2021 Blog Banner

🎵 Happy birthday to me… happy birthday to me… happy birthday, dear me-eee… happy birthday to me! 🎵

I’m a big “birthday person,” so when it came time to celebrate my golden birthday — and 30th birthday, no less — I wanted to go all out.

I’m still riding the high of my birthday (slash our anniversary) trip last month, when we toured the northeast while visiting some friends and family.

Fortunately, the fun’s not over — I still have our actual anniversary and the holidays to look forward to.

How are you feeling heading into the holiday season? I hope you’re able to find pockets of peace amid the coming chaos, and general joy through it all.

October Highs

I turned 30!

Some people might get emotional about turning the corner on a new decade, but so far, I feel good. Grateful for what I’ve experienced, content with what I have, and hopeful for what’s to come.

It probably helped that I was celebrating halfway across the country, sipping warm drinks with my husband in Newport, Rhode Island, while the rain fell poetically outside.

If this next decade will be anything like my last, I’m in luck.

Watch my hair get progressively curlier as the day wore on… 👇

Sarah Klongerbo at Meg's Aussie Milk Bar in Newport, RI
Sarah Klongerbo at a beach in Newport, RI
Sarah Klongerbo at Castle Hill Inn in Newport, RI
Sarah Klongerbo at Stoneacre Brasserie in Newport, RI

I started two fun website projects.

Before leaving for our trip, I was able to book one exciting new website and write / design the first draft of another. When I sent it to the client for review, she responded:

“I’M SOOOOOOOOOO BLOWN AWAY WITH HOW YOU CAPTURED MY WORK AND VOICE. You’re a freaking pro and I’m so excited to continue to work with you… This website is gonna fill us right up with clientele!”

Aww. 🥰

My favorite part about these projects?

They’re both for clients I’d almost given up on after they’d said “not yet” a few months ago. Just goes to show patience and persistence pay off!

I conquered my first brand photography session.

I say “conquered” because it felt like a feat: planning, primping, buying props I surely didn’t need, actually being photographed… it was all a bit much for an introvert to bear!

But Maddie Peschong made the whole process so painless.

From communicating regularly before the session to putting me at ease during it, Maddie really lives up to her reputation as the best brand photographer in Sioux Falls.

I’m scheduled to get the photos back this week… coming soon to an Instagram near you! 👀

Here’s a little sneak peek…

Sarah Klongerbo's brand photography session with Maddie Peschong

October Lows

I’ve totally neglected my business courses.

Remember last month, when I shared how pumped I was about the business courses I’d purchased (Creative Business Accelerator and The Instagram Lab)?

…Yeah, I did about 0 minutes’ worth of work on those in October. 😞

I’m disappointed — not necessarily in myself, as I simply had to prioritize client work prior to my vacation, and I spent whatever “marketing” time I allow myself on that brand photography session.

I’m just disappointed in general, as I know I’ve lost momentum with those courses. I really want to get back on the saddle this month!

I’ve also fallen behind on some other tasks.

Business finances, admin stuff, work for clients who have been very accommodating with me… I’ve got several to-dos piling up in my Asana, and they tug at me every day.

Good thing we’re heading into a very not-busy season, right? 😅

Tip / Trick / Tool of the Month

Tip: Drive the bus.

Who’s in control: you or your client?

Booking Maddie for brand photography was one of my first real experiences in hiring a service provider for my business — so I got to sit on the other side of the client experience for a change.

And she really took care of me! Not only did Maddie send me a thoughtful welcome gift, but she also guided me, step by step, through the process of working with her. (May I just say, her email automations are tempting me to level up my own Dubsado game!)

Now more than ever, I respect a service provider who can drive the bus.

During my session with Maddie, we bonded over our shared love of onboarding questionnaires and proactive communication.

I send a pretty thorough questionnaire to my own clients, but — especially after seeing, firsthand, how helpful they are in helping both the service professional and the client gain clarity on their goals — I stand by my lengthy form. 😜

And I’m working on communicating better with my clients. For example, when I sent the aforementioned website to my client for review last month, I included four Loom screen recordings, talking through my decisions for each page (and the site as a whole). As my client said:

“That’s so cool and effective, by the way. Saves so much time and answered any question about any thought I even … almost had! Way cool.”

By setting clear boundaries with your client — by driving the bus, and letting them know exactly where you’re going, and why you’re taking this route — you will have one happy passenger.

After all, they aren’t hiring you to fall asleep at the wheel.

Trick: “Want to go” list in Google Maps

How do you keep track of all the places you want to visit while traveling?

I used to copy everything into a ginormous Google Doc (and, okay, I still do) — but lately, I’ve been using a saved list in Google Maps to access local bars, restaurants, and attractions more quickly.

Considering I always check a business’s Google listing before patronizing it (the reviews are much more trustworthy than, say, Yelp), I may as well hit “Save” when I’m looking it up. Then, it’s super easy to access my saved list from both desktop and mobile devices.

I found this especially useful in New York, where we’d end up in a new neighborhood and wanted to find a fun spot nearby without wasting time searching.

Bonus trick: Be sure to save your home, work, hotel, or Airbnb address in Google Maps, too, for simple directions from anywhere!

Saved lists in Google Maps

Tool: Brave web browser

Chrome users, stop what you’re doing right now and go download Brave.

I’m serious. Since switching to Brave last month, I’ve saved 38 minutes of browsing time and almost 45,000 trackers and ads — including all those annoying ones on YouTube!

Plus, it takes barely a minute to set up, as it imports all your Chrome bookmarks, extensions, and passwords for you (if you want).

Here’s why you should switch to Brave, too:

With 3x faster page load times than Google Chrome, 33% less memory usage, and up to one hour more battery life, Brave is the browser that’s built to perform. Unlike Google Chrome, Brave automatically blocks ads that track you, allowing your content to load quicker. And since Brave is powered by the same engine as Google Chrome, all of your favorite Chrome extensions are still readily available for use. The difference? Brave delivers superior performance because of our commitment to protect user privacy. It’s truly a win-win.

Brave web browser

All right, I’ll wrap it up here.

As we head into the holiday season, I’m wishing you all the happiness.

If you have any questions about web design, copywriting, or business strategy — or you just want to meet me for a Christmas cookie — please let me know!

Favorite Photos from October 2021

Dog Pali with her nose on Sarah's Bible
Morning devotions with my dog. 😄
Sarah Klongerbo and friends at a bachelorette party
Patio drinks for Jac’s bachelorette party!
Sarah Klongerbo being photographed by Maddie Peschong
A photo of a photo… very meta.

Sarah Klongerbo with "mama" bracelet for National Pregnancy and Infant Loss Awareness Day
Honoring our baby on Pregnancy + Infant Loss Awareness Day.
Troy Klongerbo and his friend enjoying a Jim's cheesesteak in Philadelphia
Troy and his friend Dillon enjoying Jim’s cheesesteaks in Philadelphia.
Sarah and Troy Klongerbo and his friend at the Philadelphia Museum of Art
Drinks on the lawn at the Philadelphia Museum of Art.
Troy Klongerbo and his friend at Independence Hall in Philadelphia
Troy and Dillon by Independence Hall.
Sarah Klongerbo driving a stroller in NYC
I found a kid! 😉 (Our friends’ kid, that is.)
Sarah Klongerbo on a ferry to NYC
Loving life on the ferry to NYC.
Sarah Klongerbo and her friend enjoying pizza in NYC
Unintentionally matching my bestie. 👯‍♀️
Sarah and Troy Klongerbo at the Brooklyn Bridge
At the Brooklyn Bridge.
Sarah and Troy Klongerbo and their friends at Enzo's in the Bronx
Enjoying great Italian food at Enzo’s in the Bronx.
Sarah Klongerbo drinking a cocktail in Williamsburg, Brooklyn
A yummy pick-me-up at Sunday in Brooklyn.
To Kill a Mockingbird Playbill
To Kill a Mockingbird on Broadway was fantastic.
Troy and Sarah Klongerbo and their friends at To Kill a Mockingbird on Broadway
We even got to meet Jeff Daniels (who played Atticus) at a bar after the show!
Sarah and Troy Klongerbo and their friend at John's on Bleeker Street
Troy’s one request was eating pizza at John’s on Bleeker Street. It didn’t disappoint!
Troy Klongerbo drinking beer in Williamsburg, Brooklyn
A fun pitstop at a beer garden in Williamsburg.
Troy and Sarah Klongerbo at Central Park in NYC
A stroll in Central Park.
Sarah Klongerbo and her friend at Central Park in New York
Recreating a pic from my last NYC visit.
Sarah Klongerbo and her friend at Buvette in New York
Cheers-ing French cappuccinos at Buvette in NYC.
Troy Klongerbo reading in Hudson, NY
Reading at The Spotty Dog Books + Ale in Hudson.
Sarah Klongerbo in Hudson, NY
Downtown Hudson is adorable!
Troy Klongerbo at Granville House in the Berkshires
Our B+B had a cool whiskey bar. 🥃
Troy and Sarah Klongerbo and her cousin and aunt in Connecticut
My aunt and cousin had us for dinner at their historic house in Connecticut.
Troy and Sarah Klongerbo and her cousin in Connecticut
Loved spending time with my cousin, whom I rarely get to see!
Sarah Klongerbo at Granville House in the Berkshires
The Granville House in the Berkshires puts all other B+Bs to shame!
Troy and Sarah Klongerbo at Granville House in the Berkshires
The homemade olive oil muffins were to die for.
Sarah Klongerbo at Matunuck Oyster Bar in Rhode Island
At Matunuck Oyster Bar, where the oysters are harvested on site.
Sarah and Troy Klongerbo in Newport, RI
It rained on my 30th birthday in Newport, RI, but I didn’t mind.
Sarah and Troy Klongerbo at The Breakers mansion in Newport, RI
Touring the luxurious Breakers mansion in Newport.
Troy Klongerbo in Newport, RI
The rain almost made Newport more magical.
Troy Klongerbo enjoying whiskey in Newport, RI
A li’l nightcap…
Sarah Klongerbo enjoying breakfast in Newport, RI
…And a morning-cap? 😄

Sarah and Troy Klongerbo in Newport, RI
On the gorgeous Cliff Walk on an equally gorgeous day.
Sarah and Troy Klongerbo in Newport, RI
We walked all 3.5 miles along the coast. Possibly my favorite activity of the trip!
Sarah Klongerbo in Newport, RI
Cliff Walk photo op.
Sarah Klongerbo biking in Providence, RI
Our Providence hotel had free bikes!
Sarah and Troy Klongerbo in Providence, RI
Biking around the pretty campuses of Providence, RI.
Sarah and Troy Klongerbo in Providence, RI
So blessed to enjoy this fantastic birthday / anniversary trip with my husband!

October 2021: Highs, Lows, and Tip / Trick / Tool of the Month

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