Looking for a new podcast recommendation? (Aren’t we all, always?)
When I started working from home at the beginning of the pandemic, I found solace in listening to podcasts as the soundtrack to my work.
Something about the familiar voices, the passionate opinions, and the interview banter made me feel more focused and less alone — like the energetic hum of a coffee shop.
Now that I’m running my own business out of my new downtown office, I’ve been using podcasts for education as well as for entertainment.
While I still love my Morning Toast episodes for all my “mindless news” (if you know, you know), my new favorite podcast genre is something I like to call “Self-Employed Self-Help.” These are podcasts that offer tips, strategies, and encouragement to freelancers and small business owners like me.
Since my business and I are both young, female, and creatively minded, the podcasts I’ve gravitated toward tend to be, too — but I believe my recommendations are beneficial for any budding solopreneur.
Here are my nine favorite podcasts for creative entrepreneurs in 2022.
Pssst: I was recently interviewed on a podcast myself! Check out my episode on Stuff Marketers Say to catch my top five tips for Facebook ad copy that converts!
Goal Digger is the gold standard of podcasts for creatives who are looking to pursue their passions, grow a following, and make money online.
A fellow mac-and-cheese-loving Midwesterner, Jenna Kutcher is the gal I turn to when I could use an aspirational pick-me-up.
Jenna is super relatable, and I can never argue with what she has to say about marketing, business, and life in general.
What you can expect: A new 30- to 45-minute episode every couple of days
What you might learn about: Instagram reels, growing an email list, interviews with successful female entrepreneurs
You can’t subscribe to Goal Digger without also following Online Marketing Made Easy.
Amy Porterfield is another big name in the digital marketing world, and for good reason — she built a multimillion-dollar business on the back of her online courses, and now she teaches other entrepreneurs to do the same.
Although Amy’s content is ideal for online course creators, I tune in to hear her clear, actionable strategies on a variety of digital marketing topics.
What you can expect: A new 30- to 45-minute episode every couple of days
What you might learn about: Landing page conversion tips, launching an online course, success stories of industry experts + her own course students
If you’re a photographer, designer, or other creative service provider, you’ll want to check out Brands That Book.
Hosted by Davey Jones (who is also the cofounder of Till Agency, where I work part-time as a copywriter), Brand That Book is a no-frills, education-packed podcast for service-based business owners.
I love Davey’s passion for branding, quality content, and ethical business practices; it’s part of what attracted me to working for his marketing agency. You’re sure to learn something new and tactical in each of his interviews with creative entrepreneurs.
What you can expect: A new 30- to 45-minute episode every week or two
What you might learn about: Website design dos + don’ts, Pinterest trends, tools for optimizing your brand + business
Bonus: Davey also cohosts Stuff Marketers Say, a podcast that gives great digital marketing tips. Check out the episode where he interviews me on ad copywriting tips!
Exactly what it sounds like, Creative Pep Talk is the weekly encouragement we all need as creative entrepreneurs.
And with a host whose moniker is Andy J. Pizza, how could you not want to tune in?
Andy’s podcast is as bright as his illustrations. Each monologue uplifts me, reminding me that the creative work I’m doing is indeed important, that the world needs (optimistic) innovators like you and me.
What you can expect: A new hour-long episode every week (or so)
What you might learn about: Creative performance hacks, avoiding burnout, authentic social media strategies
If you’re a creative entrepreneur, you’ve probably already heard of How I Built This, but I had to include it anyway.
NPR’s popular podcast, hosted by Guy Raz, features in-depth interviews with the people behind some of the world’s biggest companies.
While many of these success stories feel beyond me, they also remind me that even the most famous founders often had humble beginnings, and business success may not be so unattainable, after all.
If nothing else, How I Built This is a great podcast to listen to during a long road trip with your spouse. (Speaking from experience!)
What you can expect: A new hour-long(-ish) episode every few days
What you might learn about: In-depth interviews with founders of innovative brands like Chipotle, Lush Cosmetics, Airbnb, and Bumble
Hilary Rushford is a stylist, entrepreneur, and my favorite Instagram follow — so of course I adore her podcast as well.
While You’re Welcome may not be solely business-focused (and definitely does skew female), it’s inspiring on so many levels: style, relationships, faith, travel, and, yes, creative entrepreneurship.
I love You’re Welcome for a lot of reasons — including the lack of ads (so far) — but what I love most is Hilary’s level-headed, moderate approach to all areas of life.
What you can expect: A new 30- to 45-minute episode every week on Tuesday
What you might learn about: Relationship advice, inclusive style tips, embracing confidence as a creative entrepreneur
Smart Passive Income is a top-rated podcast hosted by Pat Flynn, who has built several successful online businesses and now teaches others to find their own means of passive income.
I don’t have plans to create any passive income streams yet, but I do enjoy learning from Pat and applying his practical tips to my own online work.
With nearly 500 episodes and interviews with some of the biggest names in the industry, Smart Passive Income is a good place to search for episodes on almost any digital marketing topic you’re curious about.
What you can expect: A new 30- to 45-minute episode a couple times a week
What you might learn about: Hosting a podcast, various passive income sources, conversations with online business pros
I listen to a few different website-design-related podcasts, but my new favorite is Breakthrough Brand.
Every week, Elizabeth McCravy shares her honest experience as a web designer and online business owner in general.
She’s several steps ahead of me in the web world, so I personally enjoy learning from her successes + failures. Elizabeth tells it like it is but is also super fun, so I think any female entrepreneur would enjoy learning her digital marketing tips.
What you can expect: A new ~45-minute episode once a week
What you might learn about: Website design tips, systems for small business owners, legal + financial advice for online businesses
The Future Belongs to Creators is a podcast by ConvertKit, a marketing platform designed for creatives (which I use for my own email marketing).
Now hosted by Charli Prangley, Miguel Pou, and Haley Janicek, The Future Belongs to Creators features informed conversations about the current creator economy.
I like to listen to this podcast to get a pulse on what other creators in my industry are actually thinking about new marketing trends, like Clubhouse and paid newsletters.
Bonus recommendation: ConvertKit also sponsors the podcast Deliverability Defined, which offers useful tips on how to ensure your emails land in the inbox (not the spam folder).
What you can expect: A new ~30-minute episode every week on Wednesday
What you might learn about: Balancing art + business, email newsletters, emerging creative trends
Why, you ask, do I pay $0.99 per month* on Pocket Casts instead of using Apple Podcasts or Spotify, both of which I already have?
Well, it’s prettier. 😂 Which sounds like an absolutely ridiculous reason, and it is… unless you are an aesthetics-loving Enneagram Four like me.
Pocket Casts does have a bunch of extra features that I love, too, like an “up next” queue, cross-device syncing, helpful audio controls, intuitive search + filter functions, and more.
I have no idea if there’s anything particularly unique about Pocket Casts’ features… but the clean interface and customizable themes are enough for me!
*Pretty sure there’s a free version too, but I wanted the desktop app.
Okay, those are my top nine podcasts for creative entrepreneurs in 2022. I know there are more, though!
Which podcasts did I miss? Why do you love them? Drop me a note and let me know!
In the meantime…. happy listening! 🎧
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