Looking for a new podcast recommendation? (Aren’t we all, always?)

As a creative business owner, I use podcasts for education as well as for entertainment. 

While I still love The Toast episodes for all my “mindless news” (if you know, you know), my new favorite podcast genre is something I like to call “Self-Employed Self-Help.” These are podcasts that offer tips, strategies, and encouragement to freelancers and small business owners like me.

Since my business and I are both fairly young, female, and creatively minded, the podcasts I’ve gravitated toward tend to be, too — but I believe my recommendations are beneficial for any budding solopreneur.

Here are my nine favorite podcasts for creative entrepreneurs in 2024. 

1. Goal Digger

Goal Digger is the gold standard of podcasts for creatives who are looking to pursue their passions, grow a following, and make money online. 

A fellow mac-and-cheese-loving Midwesterner, Jenna Kutcher is the gal I turn to when I could use an aspirational pick-me-up. 

Jenna is super relatable, and I can never argue with what she has to say about marketing, business, and life in general.

What you can expect: A new 30- to 45-minute episode every couple of days

What you might learn about: Instagram reels, growing an email list, interviews with successful female entrepreneurs

Where you can tune in: Website | Apple Podcasts | Spotify

2. Online Marketing Made Easy

You can’t subscribe to Goal Digger without also following Online Marketing Made Easy. 

Amy Porterfield is another big name in the digital marketing world, and for good reason — she built a multimillion-dollar business on the back of her online courses, and now she teaches other entrepreneurs to do the same.

Although Amy’s content is ideal for online course creators, I tune in to hear her clear, actionable strategies on a variety of digital marketing topics.

What you can expect: A new 30- to 45-minute episode every couple of days

What you might learn about: Landing page conversion tips, launching an online course, success stories of industry experts + her own course students

Where you can tune in: Website | Apple Podcasts | Spotify

3. Brands That Book

If you’re a photographer, designer, or other creative service provider, you’ll want to check out Brands That Book.

Hosted by Davey Jones (who is also the cofounder of Till Agency, where I work part-time as a copywriter), Brand That Book is a no-frills, education-packed podcast for service-based business owners.

I love Davey’s passion for branding, quality content, and ethical business practices; it’s part of what attracted me to working for his marketing agency. You’re sure to learn something new and tactical in each of his interviews with creative entrepreneurs. 

What you can expect: A new 30- to 45-minute episode every week or two

What you might learn about: Website design dos + don’ts, Pinterest trends, tools for optimizing your brand + business

Where you can tune in: Website | Apple Podcasts | Spotify

Pssst: I went on the Brands That Book podcast to talk about “Why Bad Grammar Is Costing You Business.” (Seriously — it’s a legit problem!) Tune in here.

4. Creative Pep Talk

Exactly what it sounds like, Creative Pep Talk is the weekly encouragement we all need as creative entrepreneurs.

And with a host whose moniker is Andy J. Pizza, how could you not want to tune in?

Andy’s podcast is as bright as his illustrations. Each monologue uplifts me, reminding me that the creative work I’m doing is indeed important, that the world needs (optimistic) innovators like you and me. 

What you can expect: A new hour-long episode every week (or so)

What you might learn about: Creative performance hacks, avoiding burnout, authentic social media strategies

Where you can tune in: Website | Apple Podcasts | Spotify

5. How I Built This

If you’re a creative entrepreneur, you’ve probably already heard of How I Built This, but I had to include it anyway.

NPR’s popular podcast, hosted by Guy Raz, features in-depth interviews with the people behind some of the world’s biggest companies.

While many of these success stories feel beyond me, they also remind me that even the most famous founders often had humble beginnings, and business success may not be so unattainable, after all. 

If nothing else, How I Built This is a great podcast to listen to during a long road trip with your spouse. (Speaking from experience!)

What you can expect: A new hour-long(-ish) episode every few days

What you might learn about: In-depth interviews with founders of innovative brands like Chipotle, Lush Cosmetics, Airbnb, and Bumble

Where you can tune in: Website | Apple Podcasts | Spotify

6. You’re Welcome

Hilary Rushford is a stylist, entrepreneur, and my favorite Instagram follow — so of course I adore her podcast as well. 

While You’re Welcome may not be solely business-focused (and definitely does skew female), it’s inspiring on so many levels: style, relationships, faith, travel, and, yes, creative entrepreneurship.

I love You’re Welcome for a lot of reasons — including the lack of ads (so far) — but what I love most is Hilary’s level-headed, moderate approach to all areas of life.

What you can expect: A new 30- to 45-minute episode every week on Tuesday

What you might learn about: Relationship advice, inclusive style tips, embracing confidence as a creative entrepreneur

Where you can tune in: Apple Podcasts | Spotify

7. Smart Passive Income

Smart Passive Income is a top-rated podcast hosted by Pat Flynn, who has built several successful online businesses and now teaches others to find their own means of passive income.

I don’t have plans to create any passive income streams yet, but I do enjoy learning from Pat and applying his practical tips to my own online work. 

With nearly 700 episodes and interviews with some of the biggest names in the industry, Smart Passive Income is a good place to search for episodes on almost any digital marketing topic you’re curious about.

What you can expect: A new 30- to 45-minute episode a couple times a week

What you might learn about: Hosting a podcast, various passive income sources, conversations with online business pros

Where you can tune in: Website | Apple Podcasts | Spotify

8. Breakthrough Brand

I listen to a few different website-design-related podcasts, but my new favorite is Breakthrough Brand. 

Every week, Elizabeth McCravy shares her honest experience as a web designer and online business owner in general. 

She’s several steps ahead of me in the web world, so I personally enjoy learning from her successes + failures. Elizabeth tells it like it is but is also super fun, so I think any female entrepreneur would enjoy learning her digital marketing tips. 

What you can expect: A new ~45-minute episode once a week

What you might learn about: Website design tips, systems for small business owners, legal + financial advice for online businesses

Where you can tune in: Website | Apple Podcasts | Spotify

9. The Jasmine Star Show

The Jasmine Star Show is just that: a show hosted by Jasmine Star, business strategist, Instagram darling, and CEO of Social Curator.

Hailing from humble beginnings, Jasmine has a big heart, spunky personality, and “go-get-it” mentality.

I had the privilege of hearing Jasmine speak at the Spark conference in 2022, and she’s somehow even more vibrant in person than she is online.

If you’re ever in a creative slump, tune in to her podcast for an inspirational pep talk (and practical business tips to boot).

What you can expect: A new ~20- to 40-minute episode every week

What you might learn about: Business coaching sessions, social media marketing, interviews with industry peers

Where you can tune in: Website | Apple Podcasts | Spotify

Bonus: My Favorite Podcast App

Why, you ask, do I pay $0.99 per month* on Pocket Casts instead of using Apple Podcasts or Spotify, both of which I already have?

Well, it’s prettier. 😂 Which sounds like an absolutely ridiculous reason, and it is… unless you are an aesthetics-loving Enneagram Four like me. 

Pocket Casts does have a bunch of extra features that I love, too, like an “up next” queue, cross-device syncing, helpful audio controls, intuitive search + filter functions, and more.

I have no idea if there’s anything particularly unique about Pocket Casts’ features… but the clean interface and customizable themes are enough for me!

*Pretty sure there’s a free version too, but I wanted the desktop app.

What Are Your Favorite Podcasts for Creative Entrepreneurs in 2024?

Okay, those are my top nine podcasts for creative entrepreneurs in 2024. I know there are more, though!

Which podcasts did I miss? Why do you love them? Drop me a note and let me know!

In the meantime…. happy listening! 🎧

Why Bad Grammar Is Costing You Business [Brands That Book Podcast Interview]