Why Bad Grammar Is Costing You Business [Brands That Book Podcast Interview]
Did you know that bad grammar can actually cost you business? πΈ
It’s true. One study found that businesses with mistakes on their websites lose almost double the number of potential customers as those with typo-free sites.
That’s just one reason grammar and copywriting are critical to your business success.
(If nothing else, tune in to learn why you maaay want to update your online dating profile. π I explain why around the 11:02 mark!)
Why Good Grammar Is Essential for Business Owners
It makes or breaks a first impression. A bad typo (or series of typos) can be an immediate turn-off for your potential clients or customers. Polished writing shows them you’re professional right off the bat.
It makes you look credible. Sloppy copy makes you look lazy, incompetent, and/or ignorant. Professional copy helps build trust with your audience.
It creates clarity in your communication. Poorly written copy can cause confusion about your offer. Well-written copy helps you answer questions before they’re asked.
It protects your brand image. Consistent errors can damage your reputation as a creative entrepreneur. Spotless copy shows you pay attention to detail in all areas of your business.
You have to know the rules before you can break them. That’s what Picasso said (supposedly).
Here’s the thing: I’m not always a stickler for grammar. In fact, I think there are some times when deviating from the writing “rules” can actually improve the message.
Want to add a comma to create a “pause” effect? Go for it β as long as you know what you’re doing (and do it sparingly!).
Want to learn more ways to become a better writer, so you can improve your brand image, boost your confidence, and ultimately make more money?
Subscribe to my copywriting newsletter for creative entrepreneurs, The Weekly Wink, today!
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