welcome to my blog!


welcome to my blog!

Sarah Klongerbo flipping through a book, representing why you need a brand guide for your business

Don’t have a brand style guide yet? You need one. Here’s why — and how to create one that supports your business goals.

Sarah Klongerbo working on marketing copy with her dog Pali on a bed

Empathy is the #1 skill a copywriter (or human) can master. Here’s why — and 8 ways to write empathetic marketing copy.

Troy and Sarah Klongerbo looking at website copywriting rates online

Here’s how much some of the best creative copywriters in the industry charge for website copy — and why. (I’ll even share my prices, too.)

The Klongerbo family

Curious what the Klongerbos were up to in 2023? Read our family Christmas letter (written by Troy) to find out!

Sarah Klongerbo typing microcopy on a laptop

Tiny words, huge results. See how microcopy can improve your user experience, conversion rate, and brand recall. (Examples included!)

Sarah Klongerbo writing on her laptop about brand voice and point of view (POV)

Want to attract the right clients? Use the right point of view. Here’s how to choose the best POV for your brand voice.

Sarah Klongerbo holding her newborn son, with her husband by her hospital bed

As my baby turns one, I can’t help but reflect on the best, most beautiful year of my life. I hope these insights encourage you in your own motherhood journey!

Sarah Klongerbo flipping a page, representing readable marketing content

Want to make sure your marketing content actually gets read? Try this quick tip. (It literally couldn’t be easier!)

Sarah Klongerbo writing a blog post about storytelling in marketing

Telling stories in your marketing copy grabs attention, creates connection, and drives revenue to your business. Here’s how.

Sarah Klongerbo laughing at her computer about bad grammar costing you business

Did you know grammar and writing mistakes can actually cost you business? Here’s why — and how to prevent them in the first place!