Sarah Klongerbo typing a blog post about the best business tools of 2022

The 12 Best Tools for Your Business in 2022

Sarah Klongerbo typing a blog post about the best business tools of 2022

Looking to level up your creative business in 2022?

So am I. 😉 After officially launching my business in January 2021, I’m excited to see where the next year takes me.

Over the past year, I’ve discovered (or rediscovered) several programs that have helped me start and grow my business. In fact, I shared one different tool every month as part of my monthly email updates.

Today, I’m gathering them together and sharing with you my 12 favorite tools for creative entrepreneurs in 2022. I hope you find them as useful as I have!

1. Showit

Showit is the builder I used to design my new website. Now that I’m used to it… it’s awesome.

Totally drag-and-drop, Showit is the most flexible website builder I’ve used to date.

While I still love Squarespace for its simplicity, I’m excited to start designing more websites on Showit for clients who are, shall we say, more “creatively minded”!

2. Loom

Showing is (often) better than telling, right?

With Loom, you can record video messages of your screen, camera, or both — a way faster (and more personal) method of communication than typing or even meeting live.

Till, the agency where I’ve been working part-time as a copywriter, uses Loom all the time to explain new ad campaign requests and other ideas. I myself have used it to record website trainings for my clients.

3. Pocket Casts

In honor of my blog post, “My 9 Favorite Podcasts for Creative Entrepreneurs in 2022,” I’m sharing my favorite podcast app.

Why, you ask, do I pay $0.99 per month* on Pocket Casts instead of using Apple Podcasts or Spotify, both of which I already have?

Well, it’s prettier. 😂 Which sounds like an absolutely ridiculous reason, and it is … unless you are an aesthetics-loving Enneagram Four like me.

Pocket Casts does have a bunch of extra features that I love, too, such as:

  • An “up next” queue
  • Cross-device syncing
  • Helpful audio controls
  • Intuitive search + filter functions
  • And more

I have no idea if there’s anything particularly unique about Pocket Casts’ features. 😅 But the clean interface and customizable themes are enough for me!

*Pretty sure there’s a free version too, but I wanted the desktop app.

Pocket Casts dashboard

4. Typeform

Love the look + feel of this content survey (which I’d love for you to fill out, BTW)?

I created it with Typeform, the tool that makes answering questions fun.

Along with surveys, you can make and share applications, quizzes, polls, and more, all using simple, beautiful templates.

Under the free plan, you can create unlimited Typeforms (with limited options) — which is perfect for solopreneurs like me in the beginning stages of our businesses!

5. Creative Market’s “Free Goods of the Week”

If you’re a designer who hasn’t been taking advantage of Creative Market’s free weekly assets… how on earth have you been getting by?!

Creative Market is a massive online marketplace where artists sell graphics, fonts, templates, and more.

Every Monday, the marketplace offers six “Free Goods of the Week,” which you can download (and get notified about) by signing up for a free account.

I’ve been snagging free assets since March 2017. Aside from Google Fonts and Typewolf’s “10 Best Free Fonts That Aren’t Available on Google Fonts,” Creative Market is where I’ve found all the free fonts I’ve used while designing websites.

6. Toggl Track

I’ve talked a lot about time tracking in my monthly updates, so I thought I’d share my favorite time-tracking tool.

Toggl has a few different products for businesses, but the only one I’ve tried (so far) is Toggl Track, an intuitive time tracker with great reporting features and a handy Chrome extension.

If you haven’t been tracking your time yet, Toggl is an easy way to start.

Toggl Track screenshot

7. Dubsado

Okay, I am officially obsessed with this business management software.

I had been using Bonsai to manage my clients, proposals, invoices, and other back-end business needs. While I still think Bonsai is fabulous for freelancers, I’ve recently fallen in love with the additional features Dubsado has to offer, namely:

  • Embeddable lead capture forms
  • A more intuitive client funnel
  • Advanced automation tools
  • A more robust, customizable interface
  • And more

So far, I’ve noticed a few things Bonsai boasts that Dubsado doesn’t (like automated expense tracking and a Chrome extension with built-in time tracking). But I’m okay with the trade-off, given the opportunity that I believe Dubsado offers to level up my client experience.

If you’re interested in trying either CRM for your business, feel free to nab these discounts using my affiliate codes! 😉

8. Flodesk

When I started my business, I used ConvertKit to send my monthly updates because, well, it’s free.

Up to a point, that is. In the free ConvertKit plan, you get up to 1,000 subscribers and no automation or other advanced features.

To be clear, I don’t need to upgrade yet. (I wish. 😅 )

But — as when I switched from Bonsai to Dubsado — I’m playing the long game here. I’m betting on myself, on growing my business for years to come — which means I want to set myself up right, from the start. (Or, you know, one year in.)

While ConvertKit is considered more feature-rich, Flodesk is considered more aesthetic — and it’s still pretty young, so it should continue to add new features as it grows.

So, after testing out the free 30-day trial of Flodesk, I chose to lock in the beta price before it increased this fall. So far, so good!

Wanna join me? You can start your own free trial of Flodesk, and get 50% off your subscription if you decide to upgrade.

9. Atomic Habits

(A bit of a stretch, but if you think of James Clear’s entire habit-forming framework as a “tool”… well, just go with it.)

I had Atomic Habits on my desk, literally staring me in the face, all year. But it wasn’t until my Black Hills workation that I finally cracked the spine.

And the book does live up to its hype! If you’re interested in breaking a bad habitbuilding a good one, or just self-improvement in general:

10. Brave Web Browser

Chrome users, stop what you’re doing right now and go download Brave.

I’m serious. In one month since switching to Brave, I saved 38 minutes of browsing time and almost 45,000 trackers and ads — including all those annoying ones on YouTube!

Plus, it takes barely a minute to set up, as it imports all your Chrome bookmarks, extensions, and passwords for you (if you want).

Here’s why you should switch to Brave, too:

With 3x faster page load times than Google Chrome, 33% less memory usage, and up to one hour more battery life, Brave is the browser that’s built to perform. Unlike Google Chrome, Brave automatically blocks ads that track you, allowing your content to load quicker. And since Brave is powered by the same engine as Google Chrome, all of your favorite Chrome extensions are still readily available for use. The difference? Brave delivers superior performance because of our commitment to protect user privacy. It’s truly a win-win.

11. Gusto

Gusto is the payroll system we use at Till, and I like it better than any others I’ve used in the past.

For one thing, it’s actually pretty. 😄 Hey, I can’t be the only employee who cares about aesthetics! And as a website designer, I place a high value on user experience.

Gusto is more than a great interface, though. It bills itself as an “all-in-one HR platform,” with tons of tools to help you manage your business:

  • Full-service payroll
  • Employee benefits
  • Time and attendance
  • Hiring and onboarding
  • Talent management
  • Insights and reporting
  • And more

I will say, now that Till has recently switched our time tracking tool from Toggl Track to Gusto, I’ve still found Toggl to be more reliable in that area.

All things considered, though, I highly recommend Gusto if you run a business with employees!

Gusto dashboard

12. Canva

If you run a creative business, you’re likely aware of Canva. But in case you aren’t, here you go (and you’re welcome).

Canva is an online program that allows you to design and publish virtually anything. There’s a free version, but I pay for Canva Pro, which includes additional features like custom fonts, Background Remover, Magic Resize, and more.

You can use Canva for everything from Instagram graphics to printed posters. Trust me: unless you’re an Adobe pro, you pretty much need Canva in your life as a creative entrepreneur!

Build Your Creative Business in 2022

If you’ve read this far, I assume you’re serious about building your creative business in 2022.

For more tips on how to increase your productivity and profits, I invite you to join my private email list. Starting in 2022, I’ll be popping into your inbox every other week with a new story or strategy that can help you with your writing, web design, or business in general.

Real talk: I hate emails that don’t have meaning. I promise mine will (and already do).

Whether I see you in the inbox or not, I hope these business tools help you have a purposeful and profitable 2022!

The 12 Best Tools for Your Business in 2022

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